Shopping has always been a social activity, whether it’s shopping with friends for fun, asking colleagues to recommend a service provider or telling your family about a big sale. The only difference today is that these collaborative shopping experiences are … Continue reading
LinkedIn and MaRS Commons are working together to explore how social media is transforming the way businesses and employees work. Both organizations share a common belief that social media can have a definitive impact on innovation, startups and businesses of … Continue reading
Many startups in the tech industry encounter this all-too-common advice. Founders are told time and time again to treat their talent as an investment, not a commodity, as investors often care more about the founding team than the product itself. … Continue reading
Accelerators and incubators provide a combination of services for online and mobile startups, including mentorship, funding, networking, training and/or office space. Most accelerator programs run a few months long and they often take equity in exchange for providing their services. … Continue reading
MaRS Market Intelligence has compiled these links to extend your thinking about your startup’s business model. Here at MaRS, our advisors use Alexander Osterwalder’s Business Model Canvas as a basis for discussions about business models. Clients who are new to … Continue reading
MaRS Market Intelligence is regularly asked to help entrepreneurs determine how many potential customers they might have for their product or service. These customers might be: individuals, e.g., the number of males aged 18 to 35; professionals or members of … Continue reading
MaRS Market Intelligence is regularly asked to help entrepreneurs determine how many potential customers they might have for their product or service. These customers might be: individuals, e.g., the number of males aged 18 to 35; professionals or members of … Continue reading
Finding competitors is easier if you’ve already identified at least one before you begin your research. With one competitor name, you can look for profiles or news that may list their – and your – competitors, and build out from there. … Continue reading
The lean startup concept was invented by Eric Ries, and refers to an efficient method for startups to build their products. The approach emphasizes: using free or open source tools; developing and testing prototypes with customers early; and rapidly incorporating customer … Continue reading
Funding is always a challenge for startups. Here are some resources you can use to help raise funds for your startup. Canadian Financing Leads Angel Groups in Ontario Cleantech Angel Network (Toronto) Georgian Angel Network (Collingwood) Golden Triangle Angelnet … Continue reading
